Eidos Bows Down to Ads

Get used to this: Eidos has announced that it will display in-game ads in ten of its upcoming titles, all of which will be supported by Double Fusion, the in-game advertising specialists. This deal, which was signed for three years, will see advertisement displayed in several formats, ranging from dynamically served to product placements.

“This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

Frank Sagnier, Double Fusion’s European managing director said: “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”

The games which will carry these ads weren’t specifically mentioned, but it was disclosed that they will be key titles.

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