Following on the footsteps of its success on Xbox 360 with Dead Rising, Capcom will run an aggressive ad campaign for Lost Planet, its upcoming flagship title for the Microsoft console. The company revealed that from December 4 to December 31, it will show a 60-second trailer of the game on NBC’s 3,000 square foot HDTV in Times Square, New York City. During its run, the ad is hoped to make 40 million impressions.

Lost Planet will be released exclusively for Xbox 360 on January 12. Interested gamers can check out the single and multiplayer demos on Xbox Live Marketplace.