Bizarre publicity stunts are nothing new in the games industry, but this is quite different: Warner Bros. is advertising F.E.A.R. 2 Project Origin on black cats prowling around London.

Branded a ‘cat-vertising campaign’, the specially trained cats sport FEAR 2 cat clothing, and roam the streets of London. Warner hopes that the creepy cats will capture the attention of superstitious passersby, and since it was Friday the 13^th…

“Every day people are bombarded with so many advertising messages that it can be easy to miss them,” said a WB spokesperson. “With our research telling us that Brits are actively looking out for signs of bad luck this Friday, it makes perfect sense to try and capture their attention that way.”

You can find more pictures on Electric Pig.