In its first major announcement since E3, Nintendo of America sent word of three high-level promotions at the company. Current President Tatsumi Kimishima is taking on the role of chairman of the board and chief executive officer, while outspoken Reggie Fils-Aime is being promoted to being president and chief operating officer from his current role as executive VP of sales and marketing. Additionally, Mike Fukuda has been promoted from Senior VP to Executive VP of Business Development.
“Around the world, Nintendo DS has been steadily drawing more people into the video game category,” said Satoru Iwata, president of Nintendo Co., Ltd. “With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis.”
In his new role as president and chief operating officer, Fils-Aime will lead the day-to-day operations of Nintendo of America while continuing to oversee the Sales & Marketing Division as the company prepares for the launch of Wii. He joined Nintendo of America in December 2003 to lead all Sales & Marketing efforts in the United States, Latin America and Canada. Prior to joining Nintendo, he served as senior vice president of marketing at VH1. He also has held key marketing positions with Guinness Import Co., Derby Cycle Corp., Pizza Hut, Panda Management Co. and Procter & Gamble.