Tagged: nbc

Heroes Game Announced

The second in Ubi’s trinity of announcements is word that the publisher has signed a licensing agreement to develop and publish a game based on the hit TV show Heroes.

Heroes, which ended its first season and will begin its second season this Fall, is a television show that chronicles the lives of people who have special powers. It has raked in over 14 million viewers each week and is one of the most popular shows among 18-49 year olds.

“With a gripping storyline and rich characters, Heroes lends itself naturally to a video game format,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “By offering people the chance to interact directly with the show’s captivating universe, there is no doubt that the game will appeal to both fans of the series and avid gamers.”

Tim Kring, the executive producer and creator of the series, is “very excited” about the upcoming game. However, no other information on the game itself was released, though it is expected to be out sometime next year on PC, PS3 and Xbox 360, the most likely platforms.

Lost Planet Ad to be Shown in Times Square

Image of Times Square NBC HDTVFollowing on the footsteps of its success on Xbox 360 with Dead Rising, Capcom will run an aggressive ad campaign for Lost Planet, its upcoming flagship title for the Microsoft console. The company revealed that from December 4 to December 31, it will show a 60-second trailer of the game on NBC’s 3,000 square foot HDTV in Times Square, New York City. During its run, the ad is hoped to make 40 million impressions.

Lost Planet will be released exclusively for Xbox 360 on January 12. Interested gamers can check out the single and multiplayer demos on Xbox Live Marketplace.