Tagged: mlb the show

What's next for Kevin Butler? More trash talking!

Kevin Butler

Sony struck gold with its Kevin Butler advertising campaign that has proven to be popular with everyone. Butler’s first appearance, if you didn’t know, was in a commercial for Sony’s MLB The Show that featured Red Sox player Dustin Pedroia as well.

So, what’s next in Butler’s plans for world domination? IndustryGamers has the answer from Scott McCarthy, brand manager for PlayStation software.

“We have all the baseball gamers on PS3… as far as market share we can’t target more baseball gamers, so we have to target sports gamers in general. And so with that in mind and using the Joe Mauer/Kevin Butler ‘Well Played’ [vibe] that we got last year, we wanted to expand on that just as we’ve expanded on PS3 in general with the ‘It Only Does Everything’ campaign. What that led us to in the spot was Joe and Kevin sitting down on the couch together really smack talking back and forth with each other, continuing that ‘bromance’ that started last year,” McCarthy revealed.

McCarthy added that the trash talking theme will be online next week with a series of videos featuring Kevin Butler. “Because The Show is on such a higher level this year, you have to increase your trash talk to get the most out of the game,” he said. “…[At] least that’s what Kevin thinks.”

Can’t wait for those ads to air!