Though Blizzard is doing well in China, it still isn’t far away from legal problems. The company has been sued by Chinese IT company Founder Electronics who is claiming for 100 million yuan in damages for copyright infringement. Apparently, Blizzard, The9 (which runs WoW in China) and Qingwentuwen (Beijing distributor) had used five fonts from the company’s database for use in World of Warcraft without proper authorization.
Founder Electronics, the largest provider of Chinese fonts in the country, claims that the infringement of copyright was “serious” due to the fact that WoW has more than 7.5 million active player accounts. “The lost earnings of one billion yuan was a conservative estimate,” they said.
No comment has been made yet by Blizzard. This is, interestingly, the largest IP suit in China, a country ridden with software piracy.
Blizzard’s latest efforts to combat gold farmers has been detailed in this World of Warcraft forum post, stating that the company has sued Peons4hire, a popular gold-selling organization operating within the MMORPG world.According to the post, the organization is to cease its activities at once, though it is yet to do so.