Following on the footsteps of its success on Xbox 360 with Dead Rising, Capcom will run an aggressive ad campaign for Lost Planet, its upcoming flagship title for the Microsoft console. The company revealed that from December 4 to December 31, it will show a 60-second trailer of the game on NBC’s 3,000 square foot HDTV in Times Square, New York City. During its run, the ad is hoped to make 40 million impressions.
Lost Planet will be released exclusively for Xbox 360 on January 12. Interested gamers can check out the single and multiplayer demos on Xbox Live Marketplace.
For those waiting to sign up for the Halo 3 multiplayer beta, Microsoft has announced that it will open up registration on Halo3.com starting December 4. However, they didn’t give any indication to the criteria that will be used to determine who gets in.
In related news, both Microsoft and Bungie sent word to remind people that a Halo 3 CG advertisement will be shown on ESPN on December 4, between 5:50pm and 6:20pm Pacific Time. Those in the UK will get to view it on TV, when it airs on Channel 4 on December 15 at 22:45. The 60 second ad will also be broadcast simultaneously on Xbox.com and be available for download via Xbox Live Marketplace.
Created by advertising agency McCann Erickson, the highly anticipated ad will provide gamers with a “unique and compelling” look at Master Chief and the world of Halo 3. Attached to this post is a still (full 1920×1080 resolution) still from the advert.
The first official Halo 3 news comes in the form of a public beta announcement: gamers will be able to get an exclusive hands-on experience of the highly anticipated second sequel through the Xbox Live multiplayer public beta. The pre-release version of the multiplayer experience of Halo 3 is scheduled for availability in Spring 2007.
That wasn’t the only piece of news Bungie had for us. A 60-second Halo 3 teaser ad will be aired on December 4 in North America; those in the UK will see the ad on December 15 on Channel 4. Created by advertising agency McCann Erickson, the ad will provide viewers with a look at Master Chief and the world of Halo 3. The ad will be available for download via Xbox Live Marketplace and viewable on Xbox.com.
In addition, new maps for Halo 2 will also be available for download through Xbox Live Marketplace. No details were revealed.
Following up on the controversial Dutch PSP ad, Reuters reports that Sony has removed the ad and cancelled the advertising campaign for the new white PSP in the region; the company has also apologized to anyone who was offended by the advertisement.
Most interestingly, Sony had received only one complaint from within Netherlands, where it was advertised.
Sony has had a checkered past in advertising its PlayStation consoles: they ran an ad in Italy showing a man wearing a crown of thorns with PlayStation symbols on it; and then they ran ads throughout London with “naughty” connotations. What did they do this time? See for yourself:
The above ad was run in Amsterdam, Netherlands, and advertises the upcoming launch of the white PSP in the country. It has caused uproars throughout the Internet, with people taking both sides of the debate: racist, or not. Surprisingly, those who are debating about the so-called “racist” image are from North America where the ad was not run. It is yet to be reported whether any Dutch people were offended by the ads.
Those who were upset by the image in question have not seen the other photographs in the series which clearly shows the contrast between black and white, with the final one showing the black woman in a dominating manner.
Sony took the time to respond to these allegations, stating that “all of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose.”
I’m not even going to bother taking a side in this, but I’d like to point out something interesting. Art connoisseurs may have noticed the odd pose of the white woman in the first photograph (look at her left hand). I have no idea whether this was intended or not, but it is an analogous comparison to one of Leonardo da Vinci’s most famous (and notorious) works: Madonna of the Rocks. See if you can spot the reference.
On a related note, I found the flag of Amsterdam to be quite interesting.