Hoping to cash in on gamers’ achievements, EA and Jostens have announced that they will let players of Madden NFL 08 purchase their own custom-designed “Ring of a Champion” based on their performance in the game. The ring will showcase the progress of the gamer, with each ring customized to recognize the player’s advancements through the game. These rings will be available for purchase starting August 14 after the game has been released.

The Ring of a Champion series will serve as a visual tracking system for a player’s success within the game. As Madden NFL 08 gamers accomplish various achievements, they will progress through five different levels. Once a player has reached level three, the ring can be purchased through Jostens’ website utilizing the code provided within game. In addition to the 32 NFL team logos players can incorporate into their ring, the tops and sides of the rings can also be customized. If a player is able to execute an extraordinary achievement they can obtain the Epic ring status, which allows for enhanced design and uniqueness.

Minneapolis- based Jostens, creators of 27 out of the 41 Super Bowl Championship rings, and EA have worked together to create the collection of Madden NFL 08 rings, incorporating a unique ring design feature embedded in the game. Jostens will offer three unique ring designs that are available in non-precious metals as well as 10K white and yellow gold. Gamers can also choose from a variety of colors to add to further customize. Rings will range in price from $149 for a non precious ring to $495 for a 10K Gold ring. Each ring incorporate simulated stones chosen by the gamer as well as cubic zirconium stones in the design and gamers will also be given the option to add genuine diamonds if they prefer the ultimate in their Ring of a Champion.

Madden NFL 08 will be available next month on Xbox, Xbox 360, PS3, PS2, PSP, DS, Wii, Gamecube and PC. Below are some screenshots of the rings in action.