EA boss: "We dropped ball on console transition"
Console transition eras are always a difficult period, often finding publishers and developers in a tight spot not knowing which direction to take. EA CEO John Riccitiello thinks so too, noting that the company “dropped the ball”. He says that the publisher’s “IP deteriorated… costs went up, and we didn’t really have an answer for the rise in digital.”
But the company made a comeback, or so to speak, with free-to-play games and mobile apps. Riccitiello points out how they capitalized on the two, stating that the free-to-play model is “a better model to pay to play.” Their successes include FIFA Ultimate Team, Battlefield Heroes and more.
Looking forward to the future, he adds that they plan to introduce more of EA’s brands in the free-to-play market.