Speaking at the London World of Warcraft: Wrath of the Lich King launch, Blizzard’s Paul Sams and Lee Spark answered questions about their unannounced MMORPG they have been tight-lipped about so far. That stance didn’t change, as they would reveal no information on the project, though they did point out the reason for the silence: it is early in development.
The duo also fielded questions about console development, which they shot down, noting that there is a “lot more that can be done on a PC.” They also talked about paid character customization in WoW, which they pointed out acts as a deterrent for users for wanting to jump between appearances and whatnot.
Said Sams: "We want to give you the ability to do this, but we don’t want you to do it all the time. The same thing goes for paid character transfer, we don’t want people bouncing back and forth. It serves as a tool for people to do it, but also as a deterrent to not do it too much, and also allows us to have the staff to be able to continually manage the population.”