2K Sports has announced that the cover athlete for NBA 2K9 will be revealed through a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, June 5 on ABC.
As part of the event, the publisher has set up a community website where registered participants can register and predict the cover athlete for the game from a roster of 16 NBA candidates. Those who predict correctly will be entered into a special drawing for the opportunity to win exclusive prizes.
“We’re extremely excited to offer this online promotion to our loyal community of 2K Sports fans, as we think it’s a fantastic opportunity for us to interact more closely with them through a refreshingly fun and rewarding experience,” said Christoph Hartmann, president of 2K. “The NBA 2K franchise is king among basketball players and passionate fans who know and understand basketball. Revealing our cover athlete prior to Game One affords us a unique opportunity to capitalize on the anticipation surrounding the NBA Finals while simultaneously generating excitement for the release of NBA 2K9.”
The game, in development at Visual Concepts, will be released for the PS2, PS3 and Xbox 360 this Fall.