2K Play Launched

Take-Two Interactive, following its earnings call, has announced the formation of 2K Play, a new publishing label dedicated to casual gaming. As part of the initiative, the publisher also announced an expansive new handheld and console game licensing agreement with Nickelodeon, one that involves major properties like Nick Jr., Dora the Explorer and more.

“We welcome our new partnership with 2K Play,” said Shaul Olmert, Vice President/Digital Media products for Nickelodeon and MTVN Kids and Family Group. “This is the first time Go, Diego, Go! is coming to handheld and console systems and will mark Dora the Explorer’s debut on the popular Nintendo DS™ system. We are excited to welcome 2K Play into our growing family of innovative digital products.”

2K Play joins fellow publishing labels 2K Games and 2K Sports as new divisions under the 2K branch. The new label will absorb Take-Two‘s Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular Deal or No Deal franchise.

More announcements regarding the 2K Play lineup are forthcoming.

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