Feeling thirsty while fragging people? Want chicken fry with that? Double Fusion and K2 Network have announced their partnership to integrate dynamic in-game advertising in War Rock, an upcoming free MMOG.
Launching February 6, War Rock is a tactical FPS with lots of weapons, vehicles and multiple battle modes. It is currently in open beta and, as a member of K2‘s Free2Play series, will be free and open to all, though players will have the option to purchase access to extras.
Capitalizing on the resultant 18-34 year-old male demographic, Double Fusion will offer 2D and 3D ad and product placement opportunities within the game world. Advertisers will also be able to sponsor organized competitions, maps of new areas, items or services.