Capcom has seen both success and failure in creating movie adaptations based on its franchises – Resident Evil has been its most successful franchise in the movie world, whereas the Street Fighter movie released back in 1994 is listed as one of IMDB’s worst 100 movies of all time. The company recently revealed that it has hired Germaine Gioia to serve as Senior VP Licensing in its Los Angeles office, with the aim that she will liaison with Hollywood to find properties that can be turned to movies.
Unknown to us gamers, Gioia was one of the major forces behind THQ. She worked at the-then small GBA software maker into a heavyweight in the industry through strong children’s licenses from Nickeolodeon. She also helped form partnerships between THQ and Nickelodeon that saw games like Tak and the Power of JuJu make it over to TV land and vice versa.
Now, she is working at Capcom to ensure that the company’s franchises turn into strong Hollywood properties, but unlike others, her focus is to involve the creators of the games themselves in the creation of the movies.
“For the near-term, I’m going to look at the game engines that Capcom has and the capabilities internally at the studios and presumably see if there are things we can take advantage of with properties that might do well with recognizable characters or story lines associated with existing game engines,” Gioia said. “But that always doesn’t work, so it might be a while before certain licensed properties that have been developed from the ground up are out in the marketplace.”
The publisher recently announced a new Street Fighter movie based on Chun-li, a skimpily clothed Asian fighter from the game. Capcom has also licensed Onimusha, Devil May Cry and other franchises for movie development.