2K Games to have Advertising
More and more publishers are jumping on the “in-game ads” bandwagon: Take-Two is the latest one to be bitten by the bug. It has signed a deal with Double Fusion to offer in-game advertising in a selection of 2K Games and 2K Sports titles.
As per the terms of the agreement, Double Fusion will be the exclusive North American and European representative for advertising opportunities in 2K’s games throughout 2007 and 2008. In addition, it will serve as the exclusive representative and technology provider for dynamic in-game advertising across all PC and console platforms except for Xbox and Xbox 360.