The continuing success of Nintendo in the portable arena is yet to hit a roadblock as the company announces that it ha sold 6 million DS units throughout Europe, with more being sold everyday. The success can be attributed to the DS Lite, a redesign of the original DS, which has renewed interest in the dual-screened handheld.
Nintendo notes that it is the leader in the handheld market, maintaining 70% market share for eleven consecutive weeks. It also notes that 44% of its consoles are being sold to women.
The Nintendo DS hit European store shelves in March 2005. A new Pink colored version will be launched on October 27 for €150.